Privacy policy

Privacy Policy

Last updated: May 7, 2026

Smartlitr operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Smartlitr is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
  • Cookie and tracking data including information collected through cookies, pixels, and similar technologies used to analyse site traffic, remember preferences, and deliver relevant advertising.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services.

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, and to create a customized shopping experience for you.

Marketing and Advertising.

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites. Where required by law (including under EU/EEA rules), we will only use your data for marketing purposes with your prior consent.

Security and Fraud Prevention.

We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and to secure our services.

Communicating with You.

We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

Legal Reasons.

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. Cookies are small data files placed on your device. We use them to keep track of your shopping cart, remember your preferences, analyse website traffic, and — with your consent — deliver targeted advertising through services such as Google Ads and Meta Ads.

If you are located in the European Economic Area (EEA), including Germany and the Netherlands, we will ask for your consent before placing non-essential cookies on your device. You can withdraw your consent or manage your cookie preferences at any time via the cookie settings banner on our website.

For more information about how Google uses data from our site, visit: https://policies.google.com/technologies/partner-sites

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you, including Google and Meta, subject to your consent where required by law.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. You may also exercise your rights via the Shopify Privacy Portal: https://privacy.shopify.com/en

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:

  • Right to Access / Know — You may request access to personal information we hold about you.
  • Right to Delete — You may request that we delete personal information we maintain about you.
  • Right to Correct — You may request that we correct inaccurate personal information.
  • Right of Portability — You may request a copy of your personal information and ask us to transfer it to a third party in certain circumstances.
  • Managing Communication Preferences — You may opt out of promotional emails at any time using the unsubscribe link in our emails.

If you reside in the UK or European Economic Area (including Germany and the Netherlands), you also have the right to:

  • Object to or Restrict Processing — You may ask us to stop or restrict our processing of your personal information for certain purposes.
  • Withdraw Consent — Where we rely on consent to process your personal information, you have the right to withdraw this consent at any time without affecting the lawfulness of processing before withdrawal.
  • Lodge a Complaint — You have the right to lodge a complaint with your local data protection authority. In Germany, this is the relevant Landesdatenschutzbehörde. In the Netherlands, this is the Autoriteit Persoonsgegevens (https://www.autoriteitpersoonsgegevens.nl).

You may exercise any of these rights by contacting us using the details below.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses to ensure your data is protected.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at: